Today many people feel like they can take on major home improvement projects without hiring a professional, aka DIY. Television shows like The Fixer Upper and Rehab Addict give home owners the impression that if they can do one job, they can do it all. However once they start it becomes very clear that hiring a professional is necessary. HIBO plays the perfect middle man, the Home Owner acts as the General Contractor, saving them lots of money on overhead markups and profits, while becoming educated and overseeing their Home Improvement projects.